iScale Systems
    Revenue Systems Architecture
    GHL and Automation Architect

    Ivy Kaye Gurtiza, Revenue & Operations Lead

    I help SaaS founders, agencies, and B2B service companies fix broken pipelines, eliminate handoff gaps, and turn scattered tools into a single revenue system—built on GoHighLevel and custom automation.

    Stop losing deals between sales and delivery. Run an engineered system that consistently closes, onboards, and retains customers—without manual follow-ups or dropped handoffs.

    $3M+
    Revenue
    Influenced
    50+
    Systems
    Engineered
    ISO
    Certified
    Process
    20+
    companies scaled
    with iScale
    Ivy Kaye Gurtiza — Revenue architecture platform
    🏆
    $3M+
    Revenue Influenced
    ✦
    ISO Certified
    Process
    About
    Ivy Kaye Gurtiza

    The operator who has occupied every seat at the table.

    Most Revenue & Operations leaders come from one side of the equation—sales or delivery. I have operated across both. From closing deals and managing enterprise accounts to leading SaaS implementations and building post-sales operations, I have seen exactly how revenue moves—and exactly where it breaks.

    Working across the full lifecycle made one thing clear: Revenue doesn’t fail from a lack of effort; it fails in the gaps between systems and handoffs. That is where delays compound, client experiences fragment, and opportunities are lost. In this environment, automation isn't just a "nice-to-have"—it is the engine that keeps the entire operation aligned.

    Today, I partner with founders and revenue leaders globally to design systems that connect sales, onboarding, and delivery into a single, scalable operation. I also support organizations pursuing enterprise-grade compliance through ISO 27001-aligned frameworks and SLA design.

    Sales & Marketing Manager → Key Account Manager → Project Manager → Customer Success Manager → Post-Sales Operations Lead → GHL and Automation Architect
    Sound Familiar?

    The Hidden Tax on
    Your Growth.

    Most companies believe they have a lead generation problem. They don't. They have a Revenue Leakage problem. As you scale, "effort" is no longer enough to sustain momentum. Without a unified system, your business begins to pay a "Complexity Tax" that erodes your margins, exhausts your team, and stalls your revenue.

    01 — The "Blind" Executive

    Leadership operates on "gut feel."

    Data is fragmented across spreadsheets and isolated tools. When you can’t see exactly where the revenue is breaking down, management becomes an interpretation of the past rather than a strategy for the future.

    The Cost

    Inefficient resource allocation and missed opportunities you didn’t even know existed.

    02 — The Decay of Intent

    Interest is captured, but rarely advanced.

    Without an automated logic governing your follow-ups, leads don't "wait" for your team to get organized—they simply go cold.

    The Cost

    You are paying 100% of the customer acquisition cost but only realizing 30% of the conversion potential.

    03 — The Handoff Friction

    Sales, Onboarding, and Delivery operate as silos.

    When the "handoff" is manual, the client experience drops the moment the deal is signed. This creates execution drift, high churn, and constant operational burnout.

    The Cost

    A damaged reputation and a delivery team that is constantly "firefighting" instead of scaling.

    Execution depends on systems, not "hustle."

    Most implementations of tools like GoHighLevel fail because they are built as digital filing cabinets. I engineer them to be your Revenue Operating System—stabilizing the entire lifecycle from the first click to the final delivery.

    If any of this resonates, the next step is a 20-minute conversation.

    Book Your 20-Minute Free System Audit
    Services

    What I deliver.

    Bridging the gap between "Sales" and "Scale" through engineered revenue infrastructure.

    01

    GTM & Revenue Architecture

    Strategy into Execution.

    Audit and re-engineering of the entire go-to-market motion. This delivers a precise Revenue Blueprint: ICP definitions, messaging matrices, and Sales Playbooks that turn theory into a repeatable engine.

    Outcome: Predictable Pipeline.
    GTM StrategyICP DesignSales PlaybooksRevenue Blueprinting
    02

    RevOps: The Operational Nerve Center

    Engineering the Command Center.

    Construction of the data-driven layer connecting Sales, Delivery, and Success. By engineering GHL Architecture and automating handoff SOPs, revenue teams are unified into a frictionless unit.

    Outcome: Total Operational Visibility.
    CRM EngineeringPipeline AutomationGHL ArchitectureRevOps Framework
    03

    Retention & Lifecycle Engineering

    Plugging the Leaks.

    Growth is a liability if it leaks out the back. Installation of automated Onboarding Journeys and health-scoring workflows secures won revenue and protects the client experience past Month 6.

    Outcome: Maximized Net Revenue Retention (NRR).
    CS AutomationChurn MitigationOnboarding WorkflowsLifecycle Marketing
    04

    Delivery & Speed-to-Value Systems

    Post-Sale Velocity.

    Closing the gap between "Closed-Won" and "Go-Live." I design SaaS implementation frameworks and milestone tracking to ensure your clients see ROI immediately after signing.

    Outcome: Reduced Time-to-Value.
    Implementation ManagementSpeed-to-ValueSaaS Delivery SOPsProject Governance
    05

    Enterprise Readiness & Compliance

    Closing the Big Deals.

    Removal of the operational hurdles that stall Enterprise deals. Provision of SLA Frameworks and ISO 27001 Alignment ensures your infrastructure is audit-ready and enterprise-grade.

    Outcome: Unlocked High-Value Contracts.
    Enterprise ComplianceISO 27001 AlignmentSLA DesignPolicy Drafting
    06

    Fractional Revenue Leadership & Advisory

    The Cure for: Operational Drift & Lack of Senior Oversight.

    High-level strategic oversight for teams that need a master architect. I offer both strategic consultation to unblock specific bottlenecks and fractional leadership to manage your long-term revenue operations.

    Strategic Advisory: Direct consultation, architectural roadmaps, and audits for in-house teams to execute.

    Fractional RevOps: Embedded VP-level leadership, team integration, and ongoing systems optimization.

    Outcome: Strategic Clarity & Long-Term Stability.
    Strategic ConsultationFractional RevOpsRevenue LeadershipSystems Advisory

    Not sure which service fits? Let's figure it out together.

    Book a Free Discovery Call
    CASE STUDIES

    Work That Moved the Needle

    Real engagements. Real outcomes. Engineered to bridge the gap between sales promise and delivery reality.

    CASE — 01
    SaaS · HR Tech · Series A
    41%
    reduction in sales cycle
    +28%
    increase in qualified pipeline
    Accelerating Revenue Velocity
    The Gap
    A Series A HR SaaS was losing deals at the proposal stage. Unstructured pipeline stages and inconsistent follow-up meant 60% of rep time was spent on low-quality leads.
    The Architecture
    A data-backed ICP was defined. The CRM was rebuilt into a 7-stage, rule-based system with automated routing and follow-up—ensuring only qualified deals moved forward.
    The Outcome
    Sales cycle reduced from 74 → 43 days. Pipeline quality increased—without adding headcount.
    CRM RedesignPipeline AutomationICP Definition
    CASE — 02
    IT MSP · Enterprise · Philippines
    98.4%
    SLA adherence
    0
    enterprise accounts lost
    Engineering Enterprise-Grade SLA Compliance
    The Gap
    An IT MSP was winning enterprise contracts—but lacked formal SLA structure. Ad-hoc escalations and manual reporting led to a high-value client nearing churn.
    The Architecture
    Engineered a 3-tier SLA framework with automated escalation paths and integrated ticketing logic. Built a unified reporting system to deliver real-time, client-facing compliance data.
    The Outcome
    98.4% SLA adherence in Q1. At-risk client retained with a 2-year renewal. Reporting infrastructure is now standard across all enterprise contracts.
    SLA FrameworkAutomated EscalationsCompliance ReportingRetention Systems
    CASE — 03
    SaaS · PropTech · Growth Stage
    55%
    faster time-to-value
    +18pt
    NPS increase
    Automating Onboarding for Faster Time-to-Value
    The Gap
    Strong sales performance was being offset by a consistent Month-4 churn spike driven by delayed time-to-value. Customers were closing successfully but failing to reach their first value milestone before engagement dropped.
    The Architecture
    The full journey from "Contract Signed" → "First ROI" was mapped and structured into an automated onboarding system. An Onboarding Engine was designed and deployed with milestone gates, automated check-ins, and lifecycle triggers. This shifted onboarding from manual execution to a system-driven transition from Sales to Success.
    The Outcome
    Time-to-value dropped from 11 weeks to 5, accelerating product adoption. Month-4 churn decreased by 60% across two cohorts, shifting onboarding into a controlled retention system.
    Journey MappingOnboarding EngineLifecycle AutomationChurn Reduction
    CASE — 04
    IT · Cloud Services · SME
    ISO 27001
    Compliance program contributor
    12
    Policies drafted & enforced company-wide
    Building a Compliance-Ready Operations Foundation
    The Gap
    An IT services firm pursuing ISO 27001 certification had no formal security documentation. Compliance existed as tribal knowledge, making them ineligible for enterprise-level contracts.
    The Architecture
    Conducted a full gap analysis across operations and post-sales functions. Drafted 12 foundational policies covering data handling, access control, and incident response, then led company-wide enforcement training to operationalize compliance.
    The Outcome
    Passed ISO 27001 certification with zero major non-conformities. Expanded addressable market by 40% by qualifying for enterprise security requirements.
    ISO 27001 CompliancePolicy DraftingGap AnalysisCompliance TrainingEnterprise Readiness
    CASE — 05
    EdTech · Enterprise Institution
    100%
    on-time go-live
    5+
    integrated systems deployed
    Architecting Seamless Enterprise Systems Integration
    The Gap
    A large enterprise academic institution faced operational bottlenecks caused by disconnected systems across enrollment, finance, and academic management. Data was fragmented, workflows were manual, and cross-department coordination required constant reconciliation.
    The Architecture
    Acted as Key Account Manager and Project Lead. Engineered a unified integration architecture connecting 5+ enterprise systems, supported by a phased rollout strategy and structured UAT protocols to ensure controlled adoption across departments.
    The Outcome
    Successfully consolidated core administrative workflows into a single integrated platform. Achieved zero critical failures at go-live, with full institutional adoption across all departments. Recognized as a reference implementation for large-scale SaaS integration in the sector.
    Systems IntegrationStakeholder ManagementPhased RolloutSaaS Implementation

    Ready to create results like these for your business?

    Let's Talk
    Testimonials

    Proof From The Frontlines.

    These aren’t just feel-good quotes—they are snapshots of revenue systems being stabilized, automated, and scaled.

    "We were struggling with a bloated 74-day sales cycle and zero visibility into our funnel leaks. By re-engineering our revenue architecture and deploying CRM automation to govern lead transition logic, the sales cycle was reduced to 43 days. It moved us from guessing our numbers to governing our growth."
    VS
    Head of Sales Operations
    The Velocity Shift
    Series A HR SaaS

    Join the leaders who've already made the shift.

    Schedule Your Call
    PROCESS

    How I Work.

    Clear scope. Defined deliverables. No ambiguity.

    01◉

    Discover & Diagnose

    We spend 20 minutes understanding your revenue system and identifying key structural gaps. We define what success looks like before any build begins. If there's no clear ROI path, I'll be direct about it.

    02◑

    Build & Install

    Fixed scope. Fixed price. I design and implement your CRM systems, automations, and sales workflows inside GoHighLevel. You receive fully functional systems + SOPs your team can use immediately—no strategy decks, only execution-ready assets.

    03●

    Handover & Optimize

    Two weeks of post-delivery support to ensure proper adoption and system stability. For scaling teams, ongoing optimization is available through a fractional retainer for continuous system improvement.

    Free · 20 Minutes · No Obligation

    Ready to Build Your Revenue Engine?

    Book Your Free System Audit.

    We'll spend 20 minutes mapping your revenue system and identifying structural gaps. We align on a clear Definition of Success before anything is built.

    Location
    Remote-first — serving clients globally
    Response Time
    Immediate